EVENT GUIDE

From RSVP to ROI: how to plan and execute a successful event with email marketing

Planning an event requires time and effort with respect to both online and offline events. Email can be incredibly effective to promote your event, get your target group involved and stimulate sales. In this guide, we show how you can use email marketing for creating a winning event marketing strategy.

In this guide

You learn how to collect the proper contacts;
You learn how to arouse your contacts’ curiosity;
You learn which types of campaigns boost your event;
You learn how to find the proper timing and frequency;
You learn how to follow up on your event with automation perfectly;
You receive a handy checklist for every phase;
Examples are provided at every step.

How to plan and execute a successful event with email marketing

The elements your event communication really needs

The tips and best practices in this guide help you plan and execute successful events that exceed your objectives and provide your participants with an unforgettable experience. How?

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Good communication prior to the event to collect participants

Collect enough contacts and motivate them to come to your event. Give them a sense of FOMO (fear of missing out): they should get the idea they will miss something if they do not participate.

Have the participants get prepared well

Which information do your contacts need, what should they know, and where exactly should they go? It is important to prepare them adequately so that they come to your event with confidence. If you do this well, you can also minimise the number of no-shows.

Collecting sufficient feedback after your event

Feedback is a major aspect that should not be overlooked. It helps you see what requires improvement and what went well. You can also use this communication to promote your next event.

Automating the communication to make things as easy as possible for you

To save time and ensure that all communication is sent at the right moment, you can use automation to do this work for you, so that time is freed up for you to plan your event in detail.

Are you ready to start the complete communication for your event? Download our all-in-one email marketing event guide for a successful event.